Intellectual property (“IP”) issues, particularly issues surrounding copyright law, are issues every business is likely to encounter when engaging with customers via social media. Copying and pasting a picture, song, video, document, or webpage onto your business’ profile to share via social media is easy. And many social media users are doing it.
Nevertheless, sharing “original works of authorship fixed in any tangible medium” (i.e. original content) created by others, unless you have explicit permission to do so, is usually in violation of the copyright laws meant to protect, and by extension promote, the creation of original content.
And intentionally or inadvertently associating your business, your products, or your service with the trademarks of another can open you to liability for infringement.