VC Firms Changing Promotional Tactics
Nicole Perlroth wrote an interesting article in the New York Times this week on the changing approach VC firms are taking to public relations.
“A number of V.C. firms ranging from some of the oldest, like Bessenmer Venture Partners to some of the youngest, like Peter Thiel’s Founders Fund, are now seeking full-time marketing experts. Even Sequoia, which sniffed at the notion when the trend began, has hired P.R. staff.”
Ms. Periroth suggests that the paradigm shift is the result of a few different forces: (1) the approach has been massively successful for firms such as Andressen Horrowitz; and (2) the V.C. industry has consolidated–there are 50% fewer V.C. firms now as compared to 2000, and as…